Friday, 12/7 from 7-10PM -> The Gro Project Winter 2012 / Hand Crafted Quality Release w/DJ Low Key at Family Affair…

FRIDAY, 12/7 from 7-10PM -> The homies over at The Gro Project reached out to have me spin at their Winter 2012 / Hand Crafted Quality Release at Family Affair downtown (2049 Larimer St) and it promises to be a great time, complete with fresh new gear, complimentary food and drinks, great music (if I do say so myself) & more.  The event is all ages, there’s no cover and here’s more info on the event, courtesy of their site:
You are invited to lace up your finest threads for a gallery style celebration.

We are proud to announce the launch our American Made Raw Selvage Denim, THE CARDINAL. Plus, the debut of the our VIRTUE Men’s Button Up.  The winter collection culminates over 2 years of research and development to manufacture these limited pieces.  Special guest DJ LOW KEY will bless the decks and set the mood for the evening. A spread of tasty grub and libations will be provided for all our guests.

// HAND CRAFTED QUALITY COLLECTION

Hand Crafted Quality expands our product line with American cut & sewn garments. The line is deeply rooted in traditional men’s wear pieces molded with the bravado of streetwear style. Products in the Hand Crafted Quality collection are differentiated by the combination of globally sourced materials and selective processes applied to the garments for a clean and professional finish.

// PREMIUM AMERICAN MADE PRODUCTS

The cornerstone of the collection is THE CARDINAL, an American Made right twill ridge pair of raw selvage denim. The inspiration behind the Cardinal came from American denim craftsmanship and the drive to create a premium garment for the streetwear market. Paired with our Virtue Men’s Button Up, the combination encompasses our vision of Hand Crafted Quality. http://www.thegroproject.com/denim

// PHILOSOPHY

Our Unlimited Dedication to design quality garments is expressed through this collection. By staying true to American manufacturing, durable fabrics and quality processes; the line-up is designed and constructed to stand the test of time.

“Stay inspired and always go after your passion before trend.”

// THE CARDINAL | American Made Raw Selvage Denim feat. Thomas “Detour” Evans

Artistic composition featuring mixed media artist, Thomas Evans, painting the pocket stitch design on a suspended denim canvas inspired by The Cardinal, an American made pair of raw selvage denim.  More info on The Cardinal  /// Detour Art Studio /// Music – “Homicide Night” by Boonie Mayfield

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